Though this was originally a joke, despite the "evil/spooky" branding of this cellular network service I really did think realistically. I thought of how most of the customers would be those who miss their loved ones. In reality, as we know it, there is not a definitive way to contact deceased loved ones; all anyone can do is mourn and remember them. So I thought, "It would be nice if there was an actual form of communication, to contact those no longer here." As a result, I made the fictional service Ouija Wireless.